Wow – we have just launched the Munch Awards 2014, and we are very excited. In our last post we reflected on the Munch Awards 2013. In this post we look in more detail at who were the winners of the Munch Awards 2013. Here is a summary for you:

 

Best Kids Food Marketing Campaign

 

This award goes to
Sanitarium Weetbix – tryathlon

Here are some of the voters comments:

“So successful – getting kids active and starting their day off in a healthy way. It has been a great thing for our little nation.”

“Weetbix has always been in our lives. Weetbix no additives and no sugar. Actually a reasonably healthy product, true to the ad.”

“Love the ‘try’ byline”

“Encourages kids not only to eat healthy but be active as well

 

Worst Kids Food Marketing Campaign

 

This award goes to
McDonalds – Happy Meals

Here are some of the voters comments:

“I don’t like fast food marketed directly at kids as we have a obesity prob in NZ.”

“The marketing team sure know how to sell to kids. Their pull is disgusting.”

“Because it encourages children to make unhealthy food choices so they can get the toys.

Best Kids Food Product

 

This award goes to
All Good Bananas

Here are some of the voters comments:

“The most natural choice no nasty chemicals used in production, no processing, easy to transport to school and sport, contain lots of goodness and reasonably priced compared with other healthy snacks.”

“It’s hard to beat fresh fruit!”

Worst Kids Food Product

 

This award goes to
Coca-Cola

Here are some of the voters comments:

“Because kids just lap it up, not knowing how much sugar they are taking on board and what stimulants are in the drink.”

“Zero nutritional value and detracts from the nutritional value of other foods eaten!”

“It is not a food product, it is just a bunch of numbers and sugar.”

“Just far too accessible and cheap for kids.”

Best Food Blog

 

This award goes to
Homegrown Kitchen by Nicola Galloway

Here are some of the voters comments:

“A fabulous and healthy blog for the whole family.”

“Local and wonderful Blog.”

Best Kids Food Blog

Best Food Kids Product

 

This award goes to
Kai Carrier – Re-usable Food Pouches

Here are some of the voters comments:

“Brilliant idea – practical and environmentally sound!”

“Great quality and extremely handy. A nice economical way to feed children healthy homemade goods.”

 

Timeline for the Munch Awards 2014

Friday 3 October 2014 – Munch awards are launched and nominations begin.

27th of October – Voting commences.

17 November – Voting closes and you will be sent the winners in all categories along with evaluation criteria.  The criteria to be sent back to us via email by 20 November and depending on outcomes we may need to arrange Skype discussion all together on the decisions.

Friday 21 November – Results are out and will be published.

We have a cool panel of Judges this year too and some great sponsors. So get nominating!

 

Mummy to three small boys

 

 

 

 

 

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